Virgin Active RED

Virgin Active RED represents a strategic architectural evolution, delivering a high-efficiency, technology-led fitness model. The design strips back complexity to provide a streamlined, high-performance environment focused on essential, high-impact training zones.

ScopeNational Rollout (15+ Clubs)

LocationSouth Africa

ClientVirgin Active South Africa

CategoryLeisure

Highlights

Developed as a disruptive, "value-modern" model to capture a growing urban market segment through industrial-chic aesthetics.
Engineered with a "no-frills" architectural approach, prioritising robust, low-maintenance materials like exposed concrete and structural steel.
Optimised for high-density urban sites, utilizing flexible floor plates that can be rapidly implemented in diverse commercial shells.
Features a technology-centric design, integrating digital access control and paperless operational infrastructure from the ground up.

“Chris and his team played an integral part in the largest ever expansion at Virgin Active, they are solutions orientated, innovative and always creative with our customers in mind. Bam Architects always delivered with the highest level of professionalism and integrity on the more than 50 Health Clubs that they completed for Virgin Active. Always a pleasure to work with Chris and his team.”

+ Herman de BeerProperty Director - Virgin Active SA

Green Future-Ready Design

Supports ESG (environmental, social, and governance) goals through reduced resource consumption and efficient, sensor-driven HVAC (heating, ventilation, and air conditioning) systems.